The all new Los Arqueros Golf Club Van


The all new Los Arqueros Golf Club Van

Los Arqueros Golf & Country Club is a beautiful golf course located in Benahavís, near Marbella and was the first course designed by Seve Ballesteros, one of the most famous Spanish golfers.

We have just bought a new, company van as part of a new marketing strategy. With this new van, we aim to attract more golfers by driving around the Costa del Sol. This may also encourage existing golfers at Los Arqueros to play more often as well as attracting new golfers from this area of Andalucia.

Before this dynamic way of spreading the word, we used roadside billboards (a type of static publicity). In this day and age, dynamic marketing is definitely more successful as the target market is more likely to acknowledge the message.

Overall we expect this publicity technique to work and bring better results than the roadside billboards as a lot more golfers will see it and the van is clearly eye catching!

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