Golf Directors' Meeting
Golfspain chose Los Arqueros Golf to introduce to 22 golf courses from Andalucía a new system for reservations on line. Golfspain.com has been operating on line since 2000 in Spain. Over 235 Spanish golf courses have the management system of Golfspain and 70 rounds of 18 holes are connected on line for direct reservations through the golf web or other channels such as golf sites, touroperators, agencies and hotels.
On this occasion, the newest management system to control the data base of golf courses called CRM was introduced. By the use of this tool, clubs will be able to send information to their clients through SMS or email. This way golf courses can research and choose the profile of the client depending on the campaign.
Many golf courses on the Coast offer reservations on line and despite the economical crisis the reservations on line have increased 50% over the results from 2008. Clubs are also using the tool “last minute” to sell green fees in the lowest demanded hours or days with the least occupancy.
The presentation was in charge of Ricardo Pascual, subdirector of Golfspain, Carlos Beca, programme director and Alberto Fernández, Andusian delegate. The director of Los Arqueros Golf, Ulf Svendsen, confirmed that last year Los Arqueros Golf generated a high number of reservations on line and the tendency this year is also very positive.